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M.Sc. International Marketing Management

In the Master’s Programme in International Marketing Management from LUT University you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.

Quick Facts

 
Duration: 2 years
Start Date: September 2020
Tuition Fee: €10,000 per year
Location: LappeenrantaFinland

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competences of today’s marketing managers.

During the Master’s Programme in International Marketing Management from LUT University, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this Master’s programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation and company feedback.

Careers

Earning your degree in international marketing gives you many different employment options.

In the context of global competition, you will be prepared to assume leadership positions in marketing and sales in an internationally operating companies.

The marketing world is constantly changing and developing. Marketing is not a monotonous career that involves doing the same thing every day, and this is what makes it so interesting.

You might find placement as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.

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“The best part of my student experience at LUT was that I found many friends from different countries and cultures, and learned how to cooperate with them on several projects.”

Poorang Vosough // From Iran // LUT Alumnus

Courses included

  • Strategic marketing
  • Internationalisation of the firm
  • Marketing of high technology products and innovations
  • Digital marketing.
  • Planning, organising, implementing and managing international marketing activities
  • International entrepreneurship

 

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